Dealer Ad Strategy: You be the judge

[ukrmh]

http://kansascity.shopmountain.com/Default.aspx?entityid=162&channelid=2057&pagename=itemdetails&itemid=84460010&itemtype=ld

[northbrun]

HMMMMM 

[Topend]

Sounds like they want to sell some bikes! 
Topend95

[truck]

  I hope they have more than one Chrome Consultant on duty.

[HyperDetroit]

Is chrome consultant something akin to an interior decorator? 

[03deuce]

So what is employee pricing on bikes?

[Ultrashovel]

It looks like they're desperate.   

[blindspot]

The Big 3 have been doing this lately, too.  At least here they know they're likely to sell a ton more crap than the bike itself.

Traded my Fatboy for a Streetglide last month.  Wife had to get a new helmet and jacket 'cause we had a new bike.  Oh well.  At least I got a new bike out of the deal! 

[Bigs]

Buying a new one from them would be a good deal if they mean Harley Davidson employee pricing at 20% off MSRP. Battlefield HD in Gettysburg, PA was selling new touring bikes for $2,000 off MSRP in March. They sold 42 bikes that month.
   Bigs

[codyshop]

Our local dealer/misanthrope is paying for your airline tickets if you buy from him.  Ray

[Mi_RDGlide]

Was at local dealer yesterday to buy a oil filter had 20% off on parts sale, bikes are still msrp plus freight. Salesman put a sold sign on a SG when I was there.

[Redrubicon2004]

So since we all know that one can buy any car under sticker/MSRP price and the dealer still makes a profit.  How much do you guys think a HD dealer makes on a bike sold at MSRP?  In the last 10-12 years, what would you say is the percentage of HD's sold at or above MSRP? 

Its about time we get to buy HD's below sticker!

[Phu Cat]

This dealer is doing what many others do, saying nothing.  Having the best 'financing team' is a far cry from having the best financing.  Needing 'an appointment' is optimistic on their part.  'Employee pricing' doesn't tell you much.  'Hurry in' tells you their appointments don't mean much either.  'Highest approval rating' for financing usually translates to a high interest rate.
I see just another gimmick.  Nice try, tho.

PC